Website Color Scheme Generator

Generate a complete, production-ready website color scheme from any brand color. Primary, hover, secondary, accent, background, surface, border and text colors — with WCAG-aware neutrals.

Complete CSS Variables


          

        

        
      

      

        
What Is a Website Color Scheme?

        
A website color scheme is the complete set of colors used across a website: brand colors (primary, secondary, accent), interactive states (hover, active, focus), neutrals (background, surface, border) and text colors (body, muted, inverse). Getting this set right is the difference between a website that feels polished and one that feels amateurish.

        
OmniColor's website color scheme generator produces all ten of these colors from a single brand color — with hover states darker than the primary, secondary and accent colors that fit your brand hue, and neutrals that are subtly tinted with your base hue so the entire scheme feels cohesive rather than stitched together.

        
The Ten Colors Every Website Needs

        
    
          
  • Primary: The main brand color — appears on buttons, links and the logo.
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  • Primary Hover: A darker version of primary for hover and active states.
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  • Secondary: A supporting color 150° from primary — used for secondary CTAs and badges.
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  • Accent: A high-attention color 210° from primary — used for highlights and alerts.
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  • Background: The page background — a very light tint of the base hue.
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  • Surface: Cards and panels — slightly darker than background.
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  • Border: Dividers and outlines — subtle but visible.
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  • Text: Body and heading text — dark but tinted with the base hue.
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  • Text Muted: Secondary text — reduced contrast for supporting content.
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  • Text Inverse: White or near-white for text on primary-colored surfaces.
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How the Generator Works

        
The base color is analyzed in HSL. Secondary and accent are derived by rotating the hue ±150° and ±210°. Neutrals (background, surface, border, text) start from the base hue but with drastically reduced saturation (6%–15%), so they read as warm or cool grays that harmonize with the brand color — the same technique Stripe, Linear and other design-forward companies use.

        
Best Practices

        
    
          
  • Always test contrast: The generated text color should pass WCAG AA (4.5:1) against background — verify with the contrast checker before shipping.
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  • Use one dominant color: Most sites work best with a dominant primary, a supporting secondary used sparingly, and an accent only for critical highlights.
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  • Tinted neutrals feel premium: Pure gray backgrounds feel flat; neutrals tinted with the brand hue feel intentional.
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  • Dark mode: Swap background/surface with 800–900 shades and text with 50–100 tints for a cohesive dark mode.
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Frequently Asked Questions